In corporate venture capital, finding relevant startups is only half the job.
The real challenge is getting the corporation to engage.
As Markus Moor explains, business units hold the assets startups need to scale: customers, market access, production capabilities, operational expertise, capital and talent.
But those assets are often closely guarded.
That is why senior-level connections matter. Leaders with trust, credibility and internal networks can open the doors that turn a startup investment into strategic value.
For corporate investors, the takeaway is simple: CVC success is not just about external deal flow. It depends on internal alignment.
At Emerald, we see the strongest CVC programs combine both.
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