In this TEDx talk, Emerald Managing Parter, Gina Domanig, asks “Why isn’t innovation saving the planet?” Certainly, the technology exists, so where are we going wrong? Obviously, this is not a simple question to answer.
Gina gives her perspective on what is needed:
1) innovation
2) entrepreneurs
3) money
4) market demand
And after over 20 years of Climate Tech Venture Capital, Gina sees that it is often this last piece – market demand – which is missing. Just because the world needs it, doesn’t mean someone is willing to pay for it. Watch the full video for all the details!