Why isn’t innovation saving the planet?

In this TEDx talk, Emerald Managing Parter, Gina Domanig, asks “Why isn’t innovation saving the planet?” Certainly, the technology exists, so where are we going wrong? Obviously, this is not a simple question to answer.

Gina gives her perspective on what is needed:

1) innovation

2) entrepreneurs

3) money

4) market demand

And after over 20 years of Climate Tech Venture Capital, Gina sees that it is often this last piece – market demand – which is missing. Just because the world needs it, doesn’t mean someone is willing to pay for it. Watch the full video for all the details!